If you are one of the many that has an Instagram feed full of tarot spreads, moon phase musings, and divine downloads, but your bookings are so quiet you wonder if Mercury is in Taurus, the problem might not be your content. The real problem could be your bio link. That single clickable URL in your profile is a tiny piece of real estate with immense potential. This is especially true for those who are psychics, tarot readers, spiritual coaches, and astrologers trying to turn scrolling into sessions.
Let’s discuss how to make your Instagram bio link work harder than a crystal during eclipse season. Whether you are just dipping your toes into the spiritual services niche or you have been reading cards since MySpace was still king, this guide will show you how to build a strategic, click-worthy Instagram bio link that turns the curious followers into paying clients.
Why Your Bio Link Matters More Than You Think
Instagram allows one clickable link in your bio. Just one single little link, so if you are tossing in your homepage and hoping for mass conversations, you are likely leaving money and magic on the table.
Consider your bio link as a mystical portal. It is the gateway between your content and your services. When someone clicks it, they are showing interest. Your job becomes to guide them intuitively and intentionally to where they should go next. This could be booking a reading, downloading your free guide, or joining your email list.
Step 1: Choose the Right Link Tool
There is no need to overcomplicate things. There are a bunch of “link in bio” type tools available. You do not need the fanciest one. You need the one that is customizable, clean, and intuitive. Here are a few psychic-friendly options that can be useful without being too much:
- Linktree – The OG link hub, easy to use and now has scheduling integrations
- Beacons – Great for digital products, tipping, and custom branding
- Stan Store – Perfect for monetized creators, mainly if you sell readings or guides
- Milkshake – Aesthetic-first and beginner-friendly
If you already have your own website, consider using a dedicated “/links” page (e.g. mysticjane.com/links) to keep all the SEO love in-house.
Step 2: Organize Your Link Page for Energy Flow (and Conversions)
There is no need to clutter your link page with 20 different buttons. Think energetic clarity, not total chaos. Here is a basic link stack that works beautifully for psychics and spiritual creators:
- Book a Psychic Reading (Top Priority)
- Free Mini Guide: “3 Tarot Spreads to Clarity”
- Join My Email List for Weekly Moon Magic
- Shop: Crystal Kits, Spell Jars, & Ebooks
- Tip Your Reader (Optional, if doing Lives or mini reads)
Each link needs to be concise and emotionally compelling so it draws attention. Avoid vague labels like “My Website.” Instead, try something that grabs the reader like, “Get Your Personal Reading” or “Unlock Your 7-Day Spiritual Reset.”
Step 3: Make Your Bio Match the Vibe
Your Instagram bio should do three things quickly:
- Tell people what you do
- Tell them how you help
- Tell them what to do next
There is a simple structure for psychic creators to follow:
✨ Intuitive Tarot & Energy Readings
🪐 Helping you find clarity & purpose
🔮 Book a 1:1 session ⬇️
Then drop your link. Short, sweet, magnetic. These are attention-grabbing and clear.
Step 4: Use Your Link in Content
Your bio is not the only spot your link can reside. While your bio link is prime, don’t forget to talk about it at times. The more the better. You can sprinkle your info everywhere as if it were spiritual glitter. Here is how you can do this easily:
- Instagram Stories – “Swipe up to book your reading” or “Link in bio for my new moon ritual PDF!”
- Reels – End with, “Want a personalized reading? Link in bio.”
- Pinned Posts – Create a permanent post with services and pin it to your profile
- Lives – Mention your link early and often, especially when doing mini readings
- Captions – “Feeling stuck? I’ve got two openings left this week. Tap the link in my bio.”
Make it natural. You are not trying to push a hard sell because this will turn people off. Instead, you are offering help at the exact moment your audience needs it most in their life.
Step 5: Use Psychology in Your Link Labels
If you want to increase clicks, then use urgency, emotion, and identity. This is a psychological tool that pulls at people and creates a sense of urgency that may not necessarily be accurate.
Bad: “Book Now”
Better: “Only 2 Tarot Sessions Left This Week”
Best: “Need clarity before Mercury Retrograde? Book a reading.”
People are more likely to click when they:
- Feel a sense of scarcity
- Recognize themselves in the message
- Are emotionally stirred (e.g., fear, excitement, hope)
Example:
🧿 Feeling off lately? Get a 15-minute aura reading before the full moon.
That is a lot more tempting than just: “Aura Reading Here.” Remember, people know what they want and are looking for, or at least have some idea. Your job is to bring that need to the forefront and get them to click.
Step 6: Highlight Seasonal or Energetic Themes
Update your links based on the current energy. This means if it is eclipse season, focus on shadow work sessions. If you are in the month of February, focus on love readings as Valentine’s Day will have everyone wondering. When using astrology, think about the moon phases and holidays. These are all chances to refresh your links and re-engage wondering followers.
Try rotating offerings like:
- “Sagittarius Full Moon Reading – 3 Spots Left”
- “Valentine’s Twin Flame Insight Session”
- “End-of-Year Life Path Check-In – Book Now”
Every update creates an excuse to plug your link again and create urgency for those who see your post or reel.
Step 7: Track What is Working
Tracking what works helps you know what to do more of to promote clicks. Most link tools come with built-in analytics. Pay attention to: what links are getting the most clicks, what day/time performs best, and what captions or reels seemed to drive the most traffic.
If you see that your “Clarity Reading” link performs much better than the “Book a Session” link, then lean into the first link. Data is your intuitive co-pilot, and you should be listening to it.
Bonus: Spiritual Creators with Killer Bio Link Pages
We cannot leave you wondering what has worked for others, so below are several examples of bio links that really work.
Let’s look at what works:
@goddessflowtarot
Bio: ✨ Soul-guided Tarot & Shadow Work
🌀 Helping you reclaim your power
🔮 Book a reading (link emoji)
Top links:
- Book a 1:1 Tarot Session
- Free Shadow Work Prompts
- Moon Magic Email Circle
- Tip Your Reader
@modernmystic.mars
Bio: Astrology x Self-Worth Coach
💫 Decode your cosmic blueprint
🔗 Link below: Chart, Coaching & More
Top links:
- Birth Chart Reading
- Astro-Alignment Coaching
- Watch My Latest YouTube Forecast
- Shop: Mars Manifestation Candles
Notice that each example is a blend of identity, value, and a very clear call-to-action. That is the magic formula for a successful bio link.
What NOT to do with Your Bio Link
- Don’t link to a dead website or page under construction
- Don’t list 12 options with no context
- Don’t use vague titles like “Read more here.”
- Don’t forget to test and update regularly
The most important thing to remember is placement. Do not bury your main reading offer under a sea of freebies. Your reading is your most valuable service and should not be hidden. Show what you have up front.
Your Bio Link is Your Booking Portal
You already have the spiritual gifts, but gifts alone do not pay the bills. What you need is clarity, structure, and strategy. Your Instagram bio link is not a throwaway detail. It is a high-converting mini-landing page that lives on your profile at all times. Use this link to build trust, guide energy, and then create an intuitive path from statements like “Whoa, this post is so accurate” to “Let me book her immediately.”
So tune into your audience’s energy and craft those magnetic link labels. Then, you can update your link strategy with the same intention you would give a ritual. When everything is flowing, the bookings will as well.
